Media Toolkit

The media toolkit provides a step-by-step guide to engaging journalists in your local World Spirometry Day activities.

You can download the whole toolkit, or choose which documents will be most useful for you.

Complete media toolkit

The complete toolkit includes:

  • A guide to getting media coverage
  • A guide to social media
  • Factsheets for journalists
  • Template press releases
  • Briefing documents for case studies
  • Template consent forms
  • Soundbites
  • Twitter calendar

 

Dear colleagues,

Further to the success of the media activities surrounding the World Spirometry Day campaign in 2010, we are delighted to share with you the new media toolkit for 2012.

Media coverage of your events will not only attract participants, but will also raise awareness of the importance of lung health within your own communities.

The information in the enclosed documents will provide step-by-step advice on how to engage your local journalists.

In addition to your local activities, the European Lung Foundation will be working on a global media campaign to highlight the objectives of World Spirometry Day to national and international reporters across the world. A news release will be issued worldwide on 27 June 2012 for this purpose.

If you have any questions on working with the media, or you would like further advice, please contact

WSD2012@munroforster.com

or the European Lung Foundation press officer:

Lauren Anderson
European Lung Foundation
+44 1142672876 or lauren.anderson@europeanlung.org

We hope that your organisation will join us in harnessing the support of the media and we look forwarding to hearing about your success.

Best wishes

Monica Fletcher

Chair of the European Lung Foundation on behalf of all the Forum of International Respiratory Society partners.

Download the media toolkit by section
  • Use the key messages document to help plan what you will say during your media campaign
  • Download the guide to social media to engage people in your activities on sites such as Facebook, Twitter and Flickr.

Download the factsheets to provide journalists with background information:
  • The soundbites provide short snippets of text to provide to press and media to summarise the campaign.

TOTAL NUMBER OF TESTS:

67, 262

Add your WSD results here

WSD is an initiative organised by the Forum of International Respiratory Societies (FIRS) in collaboration with the European Lung Foundation (ELF).